WHERE CRAFT MEETS CHARACTER
Our Training will require you to choose peace over pain, patience over opinion, healing over self-hate. It will encourage you to express yourself freely and fearlessly; to choose, and celebrate, yourself.
Founder, Head Trainer & Coach, Big-Picture Thinker, Visionary.
Coach Marcus McGruder grew up in Atlanta, Georgia, and played in every game placed in front of him; showing an early affinity for sports, team strategy, and fitness. Having to choose between basketball and football his sophomore year in High School, he chose to pursue football. A good decision that lead him to a full scholarship offer to Wake Forest University. A four-year Division I starter from 2001-2005, he graduated with honors in 2005, and then set off to play professional football. Marcus made a life-changing decision to pursue personal training when his football journey ended abrutly and unexpectedly. Through personal hardship and career pivots he learned to shift his perspective; Seeking and finding the positive, constructive and purpose-driven lesson during this time. Marcus decided to pursue a career guided by his purpose, where he could share his life experience, expertise, and passion by help others overcome and elevate their own lives… every day of his life.
With over two decades in the fitness industry, Marcus has coached alongside a broad scope of athletic and executive coaches - from the high school, to college level and professional sports. Honing his skills through implementing various training techniques and performance enhancing drills, his personal mission is to continue to pursue excellence in the coaching arena, and exceed his clients’ expectations.
Marcus not only trains elite collegiate and school-aged athletes, he very much values the movement perspectives and the expertise he has also gained to tailor training to each, unique individual from age 4-100; from personal one-on-one training, to large, and small groups… and help everyone he connects with achieve the best results for their desired purpose and lifestyle.
MARCUS McGRUDER
Coach, Creative Thinker, Present-Focused, Innovator
From creating engaging communications and art direction, to photography and print production, Morgan brings a strong drive to capture the unique narrative of The Art of Fitness to every client’s story. Trusted to support events and cultivate dependable processes that uphold service commitments.
MORGANHALL
HERE, BETWEEN STEEL AND GLASS, EXISTS A PLACE, A PROMISE TO YOURSELF, FOR A TRANSFORMATIVE EXPERIENCE.
With the bold exterior elements and interior personalized details as its foundation, we bring in the human element to this space; focused on memory catching moments, milestones, and events. Cinematic motion, invigorating lighting, and relaxed scenes come together to show that even the sweatiest, most mind expanding, deep soul diving experiences can become your own masterpiece.
Our community is formed by thinkers, designers, and innovators who train for life. We stretch ourselves for the greater good, raise the weight of our worth, and strengthen our values by building a community where shared principles translate into every day actions.
Our identity, reflective of a real, free-flowing, purposeful tone - both in the tactility of its space, and with its fluid circular icon designed to evoke an artisanal sense of craft, acceptance, connectedness, growth and the beauty of imperfection throughout the cycle of life.
“I think this building is unique, even in North Carolina, in the sense that the material, spirit, and our aspirations are blended to create a place of belonging - to be accepted just as you are.”
The newly established studios also take cues from an iconic human due to his unmatched contributions to nascar — representing not just the person, but his spirit; a fierce competitor who loved his craft - as well as the broader track record of experiences established. This setting sets an optimistic stage for what the future of training can bring.